|
How Much Sh=
ould I
Charge to Apply a Mat=
rix
Floor? This
question can be asked another way.&nbs=
p;
As a marketing professional obsessed by the power of words, I
believe potential Matrix dealers are really
asking, “Eddie, how do I get the price I want for install=
ing a
floor and not just the price I’ll settle on takin=
g from
the customer?” How =
do you
give the customer a great price without giving up too much profit?
Always
offer your customers three price options: good, better and best. If you=
go
to bid a job and give your customer only one price, you have given them=
a “take
it or leave it” proposition.&nbs=
p;
Instead, offering the good, better, or best options gives the
customer 3 opportunities to say yes to your offer. Also, it gives you
control over the type of job you do at the price you are willing to accept. You will find you will get more =
bids
with this simple technique.
Look
around carefully the next time you go to a popular retail store. Produc=
ts
are generally grouped together in good, better, and best order (or simi=
lar products
are grouped together by similar price). How do you determine your good,=
better,
or best? Figure out the
absolute lowest price you will take for the most basic job, i.e. a solid
color only (we generally suggest around $3/ft²), the pric=
e you
want for a more complex job, and what you will want for an absolute
masterpiece. When
you go out to bid a job, no matter whether it is a residential garage f=
loor
or a huge manufacturing warehouse, always give your customers options of
good, better, and best. Y=
ou
will ultimately land more bids at a price that will make your customers=
and
yourself very happy. Much
Success -Eddie |
|||||
|
<= o:p>
About this
Article: Each
day I speak to new potential Matrix dealers. It does not take long to g=
et
to the question of profit potential. Ultimately, profit potential is a
major factor in considering any new business. This article tries to exp=
lain
a selling technique you can use to get more jobs. What’=
s New
at Matrix: Congratulat=
ions! Ryan Johnson
(CA), Brad Shaver (CA), Jim Clark (MT), Steve and Chuck Studer (MN), our
most recent Matrix dealers.
Much success gentlemen. Questions a=
nd
Comments: Contact Eddie Wright-Director of Mar=
keting
and Business Development for Matrix
Pro-Systems, Vortex
Sprayliners, and Kott
Koatings. For more information on business opportunities contact me at 866.506.2874 or by email: eddie@matrixpro-systems.com
|
![](3D"MatrixJune2007Newsletter_files/image002.jpg")
![3D"Matrix](3D"MatrixJune2007Newsletter_files/image003.gif")
![](3D"MatrixJune2007Newsletter_files/image005.jpg" "3D\"Click")
![](3D"MatrixJune2007Newsletter_files/image007.gif")
![](3D"MatrixJune2007Newsletter_files/image008.jpg")
MatrixPro-Systems, Inc. is committed to protecting the pri=
vacy
of everyone who requests information. In order to provide a safe,
secure experience, we will make every effort to ensure that the informati=
on
you give to us remains private and will be used solely for conducting
business with Matrix Pro-Systems. To be removed from this mailing list se=
nd
an email to eddie@matrixpro-systems.com